York University
York University
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Lakshay Mahajan
Learner
(1)
4
YorkU portals

Skills

Marketing 2 Marketing strategies 2 Market research 2 Research 2

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on June 23, 2024
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on June 23, 2024
Project Contributor
Issued by Riipen
The Project Contributor achievement is awarded to learners who kept their projects on track and provided progress updates to the project partner by completing a milestone.
Completed on May 27, 2024

Latest feedback

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Mila Olumogba
Mila Olumogba
She / Her
Owner
June 25, 2024
Individual endorsement
Marketing strategies Marketing Market research Research

na

Team feedback
-enjoyed learning about the competitors I never hear of, very helpful -REALLY liked the swat analysis graph showing all 3 competitors with CMC -loved that they looked into potential clients (companies) that value diversity -I find they did a superb job with the research and recommendations. The only part I felt was not aligned was the budget. While I totally appreciate the idea behind it, its unrealistic for a small business starting out, but otherwise great!
Marketing strategies Marketing Market research Research
University Canada West
Strategy Analysis and Strategy Formulation
University Canada West
Colour Me Christmas
Market and Competitor Research for Corporate Gifting Service
Colour Me Christmas

Recent projects

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Colour Me Christmas
Colour Me Christmas
Ottawa, Ontario, Canada

Market and Competitor Research for Corporate Gifting Service

The main goal for the project is to conduct market and competitor research for Colour Me Christmas's corporate gifting service in order to help formulate the company's offering and marketing strategy. This will involve several different steps for the students, including: - Researching the current market for corporate gifting services, including trends, customer preferences, and potential opportunities. - Analyzing competitors in the corporate gifting space to understand their offerings, pricing, and marketing strategies. - Identifying potential target customers for Colour Me Christmas's corporate gifting service and understanding their needs and preferences. - Developing a report outlining the findings and recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy.

Matches 2
Category Competitive analysis + 2
Closed