Market and Competitor Research for Corporate Gifting Service

The main goal for the project is to conduct market and competitor research for Colour Me Christmas's corporate gifting service in order to help formulate the company's offering and marketing strategy. This will involve several different steps for the students, including: - Researching the current market for corporate gifting services, including trends, customer preferences, and potential opportunities. - Analyzing competitors in the corporate gifting space to understand their offerings, pricing, and marketing strategies. - Identifying potential target customers for Colour Me Christmas's corporate gifting service and understanding their needs and preferences. - Developing a report outlining the findings and recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy.