Market and Competitor Research for Corporate Gifting Service
Project scope
Categories
Market research Competitive analysis Sales strategySkills
marketing strategies marketing market research researchThe main goal for the project is to conduct market and competitor research for Colour Me Christmas's corporate gifting service in order to help formulate the company's offering and marketing strategy. This will involve several different steps for the students, including:
- Researching the current market for corporate gifting services, including trends, customer preferences, and potential opportunities.
- Analyzing competitors in the corporate gifting space to understand their offerings, pricing, and marketing strategies.
- Identifying potential target customers for Colour Me Christmas's corporate gifting service and understanding their needs and preferences.
- Developing a report outlining the findings and recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy.
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report detailing the current landscape of corporate gifting services, including trends, customer preferences, and potential opportunities.
- An analysis of key competitors in the corporate gifting space, including their offerings, pricing, and marketing strategies.
- Identification of potential target customers for Colour Me Christmas's corporate gifting service, along with insights into their needs and preferences.
- A set of recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy based on the research findings.
Final deliverables:
- A detailed report outlining the market and competitor research findings and recommendations.
- A presentation summarizing the key insights and recommendations for Colour Me Christmas's corporate gifting service.
Access to Mila to answer any questions or offer any insight. Any required tools or technology needed to complete the project can be secured as needed.
About the organization
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.