These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-April through end of June, 2025

Our graduate-level MBA students at University Canada West are eager to partner with small businesses to provide strategic insights and solutions. In this capstone course, teams of 4-6 students apply their analytical skills and experiential learning to tackle real-world business challenges. By collaborating with industry professionals, students aim to deliver actionable strategies that can enhance business operations, improve market positioning, and drive growth.

During this term (SPRING), groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

The MBA students are in a capstone project-based course, designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.