This semester MBA-level students working in groups of 5 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Learners in the Sustainable Marketing course develop the skills to integrate sustainability principles into marketing strategies. They are equipped to enhance brand reputation, gain competitive advantage, and engage eco-conscious consumers by aligning marketing efforts with environmental responsibility and ethical business practices. These capabilities can be applied to projects that aim to improve a company's sustainability profile, mitigate risks, and ensure long-term profitability in a market increasingly influenced by sustainability.

MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.

This experience offers learners the opportunity to act as junior consultants, applying strategic management principles to real-world business challenges. Participants will develop skills in analyzing company operations, market positioning, and strategic decision-making. By engaging in this program, learners will enhance their ability to deliver structured, research-backed recommendations that address key business issues, providing valuable insights to industry professionals. What I look for in clients:  A company facing real, multi-dimensional challenges (e.g., market entry, competition, digital transformation).  Firms looking to rethink or realign their strategies.  Businesses willing to share non-confidential data or give access to a representative for student questions. Potential Benefits for Your Company:  Receive fresh, well-researched insights on your business and industry trends.  Get access to consulting-style reports and competitor benchmarking.  Contribute to the development of future business leaders.  Identify strategic gaps or opportunities you may have overlooked.