• Designing and managing social media campaigns, generating over 25,000 impressions across Instagram, Facebook and LinkedIn.
• Increased guest attendance by 25% through targeted content and active engagement.
• Creating weekly content, including graphics and videos, to drive engagement.

• Increased content interaction by 30% through tailored social media strategies.
• Developed engaging campaigns aligned with the brand’s voice and marketing goals.
• Collaborated with internal teams to align social media content with branding goals.
• Monitored performance metrics and optimized future campaigns accordingly.

Responsible for delivering superior customer service and resolving inquiries with professionalism and empathy.
• Demonstrated leadership by training new staff and overseeing daily operations, including cashier workflows and end-of-day reconciliations
• Managed data entry, report generation, and account updates with accuracy.
• Worked on e-commerce orders, delivering quick and customized shopping picking for customers.

Responsible for managing daily clothing store operations in the retail industry while ensuring customer satisfaction and sales goals.
• Increased sales by 25% each year.
• Raised mystery shopper score by 35% and consistently maintained it above 90%, improving the customer service experience and sales.
• Improved visual merchandising strategies that aligned with corporate standards.
• Cultivated a collaborative, motivated team, fostering a culture of initiative and excellence.

This is a School project where, along with two peers, I developed a Marketing Plan for a new Martial Arts gym in London, ON.
We received excellent feedback from the course professor, achieving the highest grade in the group.
This shows teamwork, market research, and marketing skills that I am excited to implement in your brand.

This portfolio showcases my work managing the social media presence for a Nail Home Studio. It highlights the strategic approach used for overall growth, including content creation, engagement tactics, and audience development.

Inside, you’ll find examples of the content I created, detailed performance metrics tracked month by month, and an analysis of key trends and insights. The portfolio also includes a breakdown of growth strategies, showcasing how social media efforts translated into measurable results.