Slate Strategies Gourmet Foods UX/UI Design

Slate Strategies is developing an e-commerce business focused on luxury international foods. The site will feature the best in luxury food products from around the world like Jordanian olive oil, black truffles, sardines from Spain, zaatar from the middle east, herbs de provence from France, aged balsamic vinegar from Modena, marcona almonds from Spain, rare spices and curries from the Indian sub continent and the far east, amazing BBQ rubs, funky flavoured butters, etc The goal of this project is to develop a design that's a little different from the other gourmet food sites with a highly intuitive and simple yet luxurious design. The project will focus on the user flow from the landing page through to discovering and purchasing a product.