Content Schedule and Website Content Delivery

As part of that expansion, Petra Mayer Consulting will be launching a new website in March 2020. Building on that website, we need to expand our content in a strategic way. This means that content is positioned to promote the Great Place To Work Services and the services provided by Petra Mayer and her associates. It needs to result in improved Search Engine Optimization and link building as well as creating meaningful content in a consistent way. We believe this project could include: Assessing our industry’s landscapes and competitor websites. Developing an SEO Strategy through keyword research on documentation of updates required on the website and new content to be created Developing a 12-month content plan for the creation of blog content, enhanced web page content, downloads and white papers and Social Media activities Creation of minimum of 4 content pieces for the website according to the plan with relevant social media content Implementation of those content pieces can be either included in the project or handled by Petra Mayer Consulting.

B2B Strategic Marketing on LinkedIn-3

Based on our industry’s standards, we would like to develop a strategic approach to pro-active lead generation on LinkedIn. We believe this project could include: Assessing our industry’s landscapes and competitor positioning. Develop a Lead List based on competitors of already Great Place to Work certified companies. Prioritize the Lead List based on agreed prioritization terms. Develop a pro-active LinkedIn communication strategy. Draft communication messages for LinkedIn and Email. Develop success measurement strategy and tool. Implement the communication strategy with an agreed pilot program of 20 companies (pending accreditation end of February). Companies who are certified as Great Place to Work are available on the Great Place To Work website ( https://www.greatplacetowork.ca/en/best-workplaces/all-certified-companies ). By identifying competitive companies that are not yet certified, we can start an outreach program to offer consulting to access this certification. We want to have a pro-active and successful communication strategy that is in line with our values and purpose statement that can be easily managed and implemented with little resources.

Petra Mayer & Associates Consulting - Cyber Security Assessment

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of Petra Mayer & Associates Consulting's data, systems and networks. Even though, the organization is a very small business, there may be hidden security issues that need to be revealed in the use of technology, third party platforms and integration of client and contractor systems. The goal is to gain clarity on security risks and a risk mitigation plan that is effective and at the same time can be implemented in a small 1-person consulting business.

Technology Review and Upgrade for Petra Mayer & Associates Consulting Inc.

The goal of this project is to review and upgrade the technology used by Petra Mayer & Associates Consulting Inc. This will involve several different steps for the students, including: Analyzing the current technology used by the company. Researching and evaluating new technologies that could be used to improve the company's performance and have positive impact on the budgeting line of subscriptions. Developing and document a plan for implementing the new technologies and/or technology replacement. Supporting the implementation process and testing the new technologies to ensure they are working properly. Creating documentation and training materials for the new technologies.