Marketing Campaign Development for Mental Health Awareness and Services
Project scope
Categories
Market research Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
marketing strategies social media target audience digital marketing audience analysis newsletters campaign management marketing market research content creationThe goal of this project is to create a comprehensive marketing campaign that promotes Inner Compass Therapy’s mental health services, workshops, and digital offerings. The project will focus on increasing awareness of mental health within BIPOC communities and other underserved groups, while also enhancing brand visibility through digital and social media platforms. Students will gain hands-on experience in content creation, digital marketing strategies, and campaign management, helping to improve engagement and outreach for the organization.
Market Research & Audience Analysis:
- Conduct research to better understand the mental health needs and preferences of BIPOC and underserved communities.
- Analyze target audience behavior to tailor content and messaging effectively.
Marketing Strategy Development:
- Develop a marketing plan focused on promoting mental health services, workshops, and mindfulness resources offered by Inner Compass Therapy.
- Design social media strategies, including content calendars, social media posts, and email marketing campaigns.
Content Creation & Digital Marketing:
- Create visual and written content for social media, email newsletters, and the Inner Compass Therapy website.
- Ensure that all content is culturally relevant and resonates with the target audience.
Campaign Management & Monitoring:
- Launch and manage digital marketing campaigns across platforms.
- Track campaign performance and provide regular reports, adjusting strategies as needed to meet engagement and outreach goals.
Deliverables:
- A detailed market research report, including target audience insights.
- A comprehensive marketing plan, including content calendars and social media strategies.
- Original content pieces (social media posts, blog articles, email newsletters) promoting Inner Compass Therapy’s services.
- A full report on campaign performance, including data analysis and recommendations for future marketing efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the organization
Inner Compass Wellbeing is a beacon of wellness, dedicated to nurturing the individual and relational harmony within couples. At the heart of our agency lies a profound commitment to fostering well-being, not just for individuals but for the community at large. We believe that true wellness encompasses not only the absence of illness but also the presence of thriving relationships and a sense of belonging.
Our approach is innovative, guided by the ever-evolving landscape of psychology and therapy. We strive to break away from conventional methodologies, embracing novel techniques and modalities that resonate with the diverse needs of our clients. With a blend of evidence-based practices and cutting-edge interventions, we tailor our services to empower individuals and couples on their journey toward holistic wellness.
At Inner Compass Therapy, we understand that well-being is a multifaceted journey, influenced by various factors such as mental, emotional, and relational health. Therefore, our services encompass a comprehensive range of therapeutic modalities, including cognitive-behavioral therapy, mindfulness-based interventions, and experiential techniques. Whether it's navigating personal challenges or strengthening the bonds of partnership, we provide a safe and supportive space for growth and healing.