Students can complete a substantial marketing project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student a tangible goal.

Students from the University at Albany come from an array of degree programs with particular focus on communication, marketing strategies, social media platforms, and critical thinking, and can complete projects in a number of marketing areas. Project examples may include, but are not limited to:

• Branding - Conduct a full competitive landscape assessment; define your organization's brand and core value proposition; identify opportunities and threats facing your brand; assess where and how to improve your brand presence and differentiate your brand from competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate your competitive landscape; perform market segmentation to identify the ideal target market for a new or existing product or service; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of your target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for a new product or service.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate your current customer base and make recommendations for further market penetration; assess your current outreach process and develop and implement targeted prospecting; review your prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase your inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of your current social media presence and/or other current communication channel(s); develop and implement strategies for improving your online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.