York University
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Developing Comprehensive Digital Marketing Strategies

MRKT 623
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Phoebe Nguyen
Phoebe Nguyen
Instructor
5
Timeline
  • October 13, 2025
    Experience start
  • December 8, 2025
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred organizations
Anywhere
Any organization type
Any industries

Experience scope

Categories
Digital marketing Marketing analytics Market research Competitive analysis Marketing strategy
Skills
strategic planning management digital marketing
Learner goals and capabilities

This experience offers industry professionals the opportunity to collaborate with a team of 6 to 7 learners who are well-versed in digital marketing strategies. These learners are equipped to apply their knowledge to real-world projects, such as developing comprehensive digital marketing campaigns or strategic plans. By leveraging their understanding of strategy selection and management, learners can help your organization address current digital marketing challenges and gain a competitive edge in the rapidly evolving digital landscape.

Learners

Learners
Graduate
Intermediate levels
35 learners
Project
10-15 hours per learner
Educators assign learners to projects
Teams of 7
Expected outcomes and deliverables

All deliverables will seek to align your business needs with the learning objectives of the students. Some examples of deliverables could be:


  • Comprehensive digital marketing campaign proposal
  • Strategic digital marketing plan
  • Analysis report on current digital marketing challenges
  • Recommendations for leveraging competitive advantage
  • Implementation roadmap for digital marketing strategies
Project timeline
  • October 13, 2025
    Experience start
  • December 8, 2025
    Experience end

Project examples

Some examples could be:


  • Designing a social media campaign to increase brand awareness
  • Developing a content marketing strategy for a new product launch
  • Creating a digital marketing plan to improve customer engagement
  • Analyzing and optimizing an existing digital marketing strategy
  • Identifying and addressing gaps in current digital marketing efforts
  • Exploring new digital channels for customer acquisition
  • Conducting a competitive analysis to inform marketing strategies
  • Evaluating the effectiveness of current digital marketing tools and platforms

Additional organization criteria

Organizations must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Are you able to work with multiple student teams? We are expecting up to 6 teams.  *