Marketing Support for a Fun Diverse Gift Shop and Gift Service business
Project scope
Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketingSkills
marketing strategies canva (software) marketing social media content sales collections advertisement artificial intelligenceThe two main components of this project are as follow
Prepare marketing strategy for 2024 season
A) Prepare social strategy & content for new collections (ads, reels, graphics)
b) Highlight important website changes or updates to be made
c) create non social media content and marketing as needed
d)help conceptualize ways to grow sales during in person events (markets) that ties in social media and website
GOAL: primmed and ready to launch the gifting season in July with campaigns and content ready to go
- Design (canva)
- Content planning
- Blog writing (supported by AI)
- Research
- Website updates and caption creation
- Content creation
- Email marketing management
This project is really a well rounded Marketing Assistant role that would leave a lot of creative freedom to the individual and allow them to grow in multiple areas of marketing.
First and foremost, the student would get mentorship from someone with over 15 years of marketing, communications and public relations. I can offer guidance but need someone who will help me execute.
The student will have access to any reasonable tools deemed necessary to complete the tasks and regular check ins with me.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the organization
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.