Fundraising Campaign Marketing Strategy for Thompson Seniors Community Resource Council Inc.
Project scope
Categories
Market research Advertising Digital marketing Marketing strategy Social media marketingSkills
marketing strategies target audience digital marketing newsletters strategic planning marketing market research marketing channel promotional materials marketing planningThompson Seniors Community Resource Council Inc. is seeking a comprehensive marketing strategy to promote its upcoming fundraising campaign. The organization aims to raise awareness and funds to support its various programs and services for seniors in the community. The project will involve identifying target audiences, creating compelling messaging, and selecting appropriate marketing channels to reach potential donors. The goal is to develop a cohesive and actionable marketing plan that can be implemented to maximize the campaign's reach and effectiveness. This project will allow learners to apply their knowledge of marketing principles, digital marketing, and strategic planning in a real-world context.
Key tasks include:
- Conducting market research to identify target demographics.
- Developing a marketing plan with clear objectives and timelines.
- Creating promotional materials such as social media posts, email newsletters, and flyers.
- Proposing metrics to measure the success of the campaign.
The final deliverables for this project will include:
- A detailed marketing strategy document outlining the campaign's objectives, target audience, messaging, and marketing channels.
- A set of promotional materials ready for use, including social media content, email templates, and print materials.
- A timeline for the implementation of the marketing strategy.
- A set of proposed metrics and methods for evaluating the success of the campaign.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the organization
We were incorporated in 1996 as a charitable organization.
Our mission is to identify the needs of seniors and elders in the city of Thompson, respond to those needs, and to help establish a safe and supportive environment for the seniors and elders who reside in the community of Thompson.
In reality, much of the work we do benefits seniors and elders throughout the region.