Virtual Internship Opportunity: Marketing (Content and Digital)


Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
slack (software) communication influencer marketing blog posts marketing content creation trello content strategy public relations campaigns email marketingBlunt skincare is able to offer a virtual internship opportunity for 2-3 marketing students.
The primary focus for the student will be:
- Content Strategy - Collaborate to develop an effective and cohesive brand content strategy for all channels and platforms (blog, social media, digital); provide content suggestions and recommendations to increase search visibility, reach and inbound traffic. Assist in building the master calendar to manage all digital activities.
- Content Creation - support content creation for all channels by suggesting easy-to-implement ideas (especially during social distancing), create content creation strategies (UGC, photoshoots and influencer marketing), editing and writing the blog posts/captions.
- Email Marketing - support existing programs and develop new initiatives to grow brand's email communication channel.
- Social Media Marketing - Conduct an audit of our current social media presence; develop and implement paid ad strategies and influencer marketing initiatives
Our goal at the end of this experience is:
- Content Strategy - to increase brand's reach and to organize our strategy in one master content calendar
- Content Creation - to improve our messaging, brand presence and communication
- Email Marketing - to execute effective email marketing campaigns
- Strategic Social Media Marketing - to increase our presence on all platforms, reach and engagement
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Optimize E-commerce channels - bluntskincare.com and Amazon.com
- Assist with PR campaigns, advertising and partnerships
We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email, Trello, Google docs)
Student's primary contact: Stas, Founder & CEO
Secondary contact: Chris, Blunt Communications
About the organization
Founded in 2019, Blunt skincare is a science-driven beauty brand dedicated to research of cannabinoids and formulating highly-effective skincare products to achieve healthy, radiant and smooth skin. Blunt skincare made its debut with a cannabis face oil collection of three products, each featuring a cannabis-derived ingredient that targets specific skin concerns.
Our customer is, of course, blunt but always has good intentions. Just like the brand, they’re honest and they stand by what they say. The team at Blunt Skincare is blunt in every way. The brand cares about skin health, believes in science and is passionate about cannabis.