Helina Baby Inc. is collaborating with a renowned brand to launch a unique marketing initiative aimed at expanding its market presence. The project involves developing a comprehensive marketing strategy for a pilot program that introduces this partnership to the target audience. Students will be tasked with researching market trends, identifying target demographics, and crafting innovative marketing campaigns that align with both brands' values and objectives. The goal is to create a cohesive plan that effectively communicates the partnership's benefits and engages potential customers. This project offers students the opportunity to apply their marketing knowledge and creativity to a real-world scenario, enhancing their skills in strategic planning and campaign development.

- Research market trends and target demographics.

- Develop innovative marketing campaigns.

- Align campaigns with brand values and objectives.

- Create a cohesive marketing strategy for the partnership.

The project deliverables include a detailed marketing strategy document outlining the proposed campaigns, target audience analysis, and expected outcomes. Students will also present a creative pitch that showcases their campaign ideas and strategies for engaging the target market. Additionally, a timeline for the pilot program's implementation and metrics for evaluating its success will be provided. This comprehensive package will serve as a blueprint for Helina Baby Inc. to launch the partnership effectively.

- Detailed marketing strategy document.

- Creative pitch presentation.

- Implementation timeline and success metrics.