ABOUT COMPANY

Touch Point Digital Marketing Agency is a full-service digital agency based in New Orleans, LA. We have been in business since 2012 and the main services we provide are web design, search engine optimization, social media, PPC, and content creation for the web. Our client base consists primarily of small businesses that provide services and products locally but we also have clients throughout the country and from around the world in various industries.

PROJECT SCOPE

We would like to grow our business in terms of the number of clients, the number of employees, and in revenue. Currently, the business has only one full-time employee, the owner, and all client work is performed by him and a small team of skilled providers/freelancers. We would like to employ a team in-house but we understand that in order to have an in-house team, the client base and revenue must support it. We also want to understand when is the time to hire and who.

A small part of our business includes assisting other agencies with their client work. One area that we are interested in expanding into is government contracts but we would like to continue growing our client base of small and medium-size businesses both in the New Orleans area and nationally.

We would like your help to:

• Define a plan to achieve aggressive yet realistic growth in the number of clients, the number of employees, and in the company's revenue.
• Understand if the best approach is to "niche down" and target a certain industry or industries and if so, which.
• Understand how to market to government agencies and pursue and win contracts.
• Understand how and when to hire a team.
• Help the business owner be strategic as to how he spends his time running and growing the business.