E-commerce Platform Optimization for Colour Me Christmas
Project scope
Categories
Digital marketing Search engine optimization Product or service launch Sales strategySkills
text retrieval systems e-commerce strategy business to business digital marketing wholesaling search engine optimization salesColour Me Christmas is looking to enhance its online presence by optimizing its e-commerce platforms. The project aims to update and streamline the company's Etsy and Amazon shops, ensuring that product listings are accurate, visually appealing, and optimized for search engines. Additionally, the project involves launching products on Amazon KDP to expand the company's reach into the digital marketplace. The team will also be responsible for setting up a new shop on Faire, a wholesale marketplace, to tap into B2B opportunities. This project provides learners with the opportunity to apply their knowledge of e-commerce, digital marketing, and platform-specific optimization techniques. By focusing on these closely related tasks, the project ensures a cohesive approach to improving Colour Me Christmas's online sales channels.
The deliverables for this project include updated and optimized product listings and shop on Etsy and Amazon, ensuring they are SEO-friendly and visually appealing. The team will also deliver a set of digital products successfully published on Amazon KDP. Additionally, a fully functional and visually consistent Faire shop will be established. These deliverables will demonstrate the learners' ability to apply e-commerce strategies and platform-specific knowledge effectively.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the organization
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home dรฉcor, childrenโs toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.
YorkU portals
