SEO-Optimized Blog Writing in Skincare and Natural Raw Materials for Sun Care Startup
Project scope
Categories
Biotechnology Communications Search engine optimization Copy writing Scientific researchSkills
health sciences blog posts search engine optimization research writing dermatology cosmetic dermatology skin care molecular microbiology holistic healthOur startup is passionate about natural skincare, wellness and the science behind it. We want to increase awareness about trending topics in skincare that will drive traffic to our website. To do this, we would like to collaborate with students ideally studying in the scientific field especially relating to dermatology and/or health sciences and/or digital marketing who have a flair for writing. As our brand continues to grow, we need compelling, well-researched website journal/blog posts for our target customers who are skincare lovers and tend to research ingredient lists before making a purchase decision.
Teammembers will:
- Familiarizing themselves with our goals, target market, ingredients and products.
- Market research and trends.
- Researching blog topics and maintaining sources for citation.
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements and suggesting recommendations for us to rank on the first page of Google.
- Recommending topics for our blog posts.
- Drafting blog posts relevant to our business.
- Revising blog posts based on feedback and SEO recommendations
Team roles can be filled based on desired focus and expertise/academic background:
- Focus: SEO research, recommendation and final edits/review of blog posts and,
- Focus: Scientific concepts, skincare topic research and blog writing
- Demonstrate familiarity with our organization’s values, voice and goals.
- Recommend and write blog topics based on industry trends, SEO and website search terms.
- Research, reference and cite published journals relating to blog topics.
- Compile a list of the most relevant SEO keywords for us.
- Prepare a report outlining the SEO keywords to be reviewed by the project manager.
- Create 3-5 compelling, well-researched blog posts optimising SEO keywords for our skincare product that are less than 500 words.
- Optmizie content with AI (not AI generated) to maintain natural language flow and readability.
- Thorough research, providing accurate and current information.
- Proof reading and fact checking.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the organization
Curù Skin delivers superior after sun care formulated with intention for ranging skin types, tones and sensitivities. Curù Skin launched with the signature After Sun Facial Oil lending to the skin 100% active botanical ingredients inspired by our Sicilian roots, to repair and hydrate sun-exposed skin while supporting overall skin health. Ingredients are seasonally harvested and can be found growing wild in the remote Italian countrysides, on mountaintops by the Mediterranean sea and in mineral rich volcanic soil of Sicily's Etna region.