In recent years, Google and other major search engines have increasingly encouraged and used structured data markup to better understand web content. The primary structured data vocabulary used today is schema.org and the primary format used is JSON-LD. However, marking up content with schema and JSON-LD is not easy for most website owners even those with a web development background. The plugins and applications available today add structured data at a very basic level and most of the time fail to provide any additional benefit or worse, create incorrect markups.

We would like to create a plugin or application that would create structured data markup for a webpage. We would like to begin by developing a WordPress plugin but we are open to other ideas such as perhaps using an API as ultimately we would like this solution to work on all types of web platforms and content management systems. The solution would create schema markup by doing the following:

1. Determine the purpose or intent of the page then begin creating the schema markup using the appropriate schema type.
2. Detect the entities on a web page through the use of a Natural Language API.
3. Match each entity to its corresponding entity in Wikipedia, Wikidata, DBPedia, and Google's Knowledge Graph.
4. Create a structured data markup using the schema.org vocabulary in JSON-LD format. The markup would include all relevant, properly-nested schema types, properties, and property values.
5. Insert the completed schema markup into the head of the page.

The solution would also likely need to include the ability to change or customize portions of the markup.

We have created custom schema markups for literally hundreds of websites and companies large and small, so we can help your students understand all about schema.org, entities, JSON-LD, and structured data markup. But we would love your help in creating a solution that all websites could use so that they can truly take advantage of structured data, benefitting both themselves and the search engines.

We are available 7 days a week for questions and assistance and will provide students with mentorship throughout the project.