NuVsio seeks to enhance its online presence and drive brand growth through a strategic digital marketing initiative. The project involves developing a results-driven email marketing campaign and a targeted social media ad strategy. Learners will collaborate with the NuVsio team to design engaging email sequences and create compelling paid social media ads. The project will focus on increasing brand awareness, generating leads, and boosting sales while ensuring alignment with NuVsio’s core brand values and business goals. The learners will have the opportunity to apply their classroom knowledge in digital marketing, analytics, and strategic communication. The project will be completed in a series of closely related tasks, including campaign design, implementation, and performance analysis.

The project deliverables include a comprehensive email marketing campaign plan and a suite of designed email sequences ready for deployment. Additionally, learners will deliver a set of targeted social media ads, complete with creative content and targeting strategies. A final report analyzing the performance of both the email and social media campaigns, with insights and recommendations for future improvements, will also be required.