Okare AI is seeking to expand its presence in the dental market by understanding current trends, customer needs, and competitive dynamics. The goal of this project is to conduct comprehensive research to identify potential opportunities and challenges in the dental industry. Students will analyze market data, assess competitor strategies, and evaluate consumer preferences to provide actionable insights. This project will allow learners to apply their knowledge of market research methodologies and data analysis techniques. By focusing on the dental sector, students will gain specialized insights into a niche market, enhancing their understanding of industry-specific dynamics. The project will culminate in a detailed market expansion report that outlines strategic recommendations for Okare AI.

The primary deliverable for this project is a market expansion report that includes a thorough analysis of the dental market. The report should cover key trends, competitive landscape, and consumer behavior insights. Additionally, it should provide strategic recommendations for Okare AI's market entry or expansion. The report should be well-structured, with clear sections and supporting data visualizations, ensuring it is both informative and actionable for Okare AI's strategic planning.