Social Media Marketing Campaign
Project scope
Categories
Digital marketing Social media marketingSkills
social media campaigns social media content social media management social media marketingOur company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the organization
Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence
At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
✅ Artificial Intelligence
✅ Machine Learning
✅ Digital Transformation
Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.
Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
🚀 Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.
Why Wouessi?
🏆 Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
🎓 Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
💡 Proven Success – Completed 300+ projects in AI, software development, and business management.
📈 Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
🚀 Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.
Get in Touch
📧 Email: Info@wouessi.com
🌍 Website: https://wouessi.com