Our Goal:

We hope to leverage social media more effectively, with particular focus on generating brand-aligned visual images and videos.

To accomplish this, I expect the student will focus on:

• Creating a social media campaign plan that will include goals, platforms, posts, and timeline
• Create graphics and posts to implement the campaign plan
• Develop videos using existing clips or a video animation tool
• Plan, coordinate and market virtual events
• Create landing pages, write e-mail communications, and build campaign funnels
• As time allows, this could be done for 2 brands.

Through this work, we hope to increase online engagement and brand awareness and drive sales of our service.

Someone with excellent visual design skills would be the ideal candidate to compliment our strengths.

My expected deliverable:

As a Content Marketing Strategist and Coach, I specialize in messaging and word-based content (like blog articles, e-mail marketing, opt-in campaigns, etc...). I have created a substantial amount of content, and expect, as a result of this project, to increase the visibility and engagement with my content and my business.

What else can students get from interning with me?

I bring valuable insights in the field of Content Marketing, having published a book and worked with many business clients in this area.

I see graphic design and social media as complimentary to a foundational content strategy. I can help a student intern to deepen their understanding of the different types of content and how they work together, as well as creating an effective content strategy for themselves or their future clients.