Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our products and services. 

By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.

Company Overview:

Campus Thrift was born at the intersection of style, sustainability and affordability. It provides an affordable shopping experience for college and university students through buying & selling trendy secondhand clothing for young adults that promotes up-cycling and sustainable lifestyles through clothing and accessories. 

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Develop and implement strategies that promote our company and brand's products.
• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Assist with social media management by engaging with our community

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.
• 3 Blog posts and 3 email newsletters created

Bonus steps would include:

• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.