Riipen | Marketing Strategies and Recommendations

Marketing Strategies and Recommendations

MARK4483-002

Closed

Douglas College

New Westminster, British Columbia, Canada

Kimberly Jang

Instructor

(2)

Timeline

September 8, 2022

Experience start
December 2, 2022

Experience end

Experience

2/2 project matches

Dates set by experience

Preferred organizations

Canada

Any

Any industries

Experience scope

Skills

creative strategy communications strategy marketing consulting marketing strategy marketing resarch

Learner goals and capabilities

In this directed-studies formatted course, students work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Learners

Undergraduate

Any level

16 learners

Project

150 hours per learner

Learners self-assign

Teams of 4

Expected outcomes and deliverables

Organizations will receive from their assigned student group(s):

a report including their research, analysis, insights, and recommendations
a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline

September 8, 2022

Experience start
December 2, 2022

Experience end

Project Examples

Requirements

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods can be used to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
Marketing plan: Providing insight and recommending strategies related to your Marketing Mix (e.g., product, distribution, pricing, or promotional recommendations)
Social Media: Analyzing how to leverage social media channels to reach different customer groups
Situational / External Analysis: Reviewing customers, competitors, market, environment, and/or marketing mix performance.
Promotional strategy: Developing an integrated marketing communication strategy, recommending different promotional ideas and tools to promote or marketing an offering from the organization

Additional organization criteria

Organizations must answer the following questions to submit a match request to this experience:

Q - Checkbox

Do you agree to be available for at least 30 minutes each week during the semester to virtually meet with student groups to answer questions or provide guidance?

Q - Checkbox

Do you acknowledge that student groups are providing marketing recommendations, strategies, ideas, and/or assets, but will not be responsible for executing the marketing recommendations in-market? (For example: a student group may develop social media content for an organization, but will not be directly publishing the content on the organization's social media accounts)

Q - Checkbox

Will you (or someone from your organization) be available to virtually attend the following - (a) Sept 22 - Meet & Greet the class and group, and (b) Dec 1 - Final Presentations

Timeline

September 8, 2022

Experience start
December 2, 2022

Experience end

Marketing Strategies and Recommendations

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional organization criteria Organizations must answer the following questions to submit a match request to this experience:

Additional organization criteria

Timeline

Additional organization criteria

Organizations must answer the following questions to submit a match request to this experience: