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Business to Business Marketing Strategy

MKT 107
Open Closing on April 21, 2025 / 1 spot left
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Glenn Smith
Instructor
(10)
6
Timeline
  • May 5, 2025
    Experience start
  • August 3, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred organizations
Anywhere
Any organization type
Any industries

Experience scope

Categories
Marketing analytics Marketing strategy
Skills
business-to-business (b2b) marketing microsoft word marketing marketing budgets marketing planning customer relationship management
Learner goals and capabilities

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.

In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Learners

Learners
Continuing Education
Beginner, Intermediate levels
20 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

· A 3-6 page written report in Microsoft Word or MS Powerpoint

· A marketing plan with recommended tactical programs for the next 6-12 months

· A detailed marketing budget for the next 6-12 months

· An analysis of your current customer base and segmentation profile

Project timeline
  • May 5, 2025
    Experience start
  • August 3, 2025
    Experience end

Project Examples

Requirements

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations. Student teams will address industry-specific concerns as well as broader elements of business to business marketing to provide meaningful contribution to your organization’s decision-making process.


Your own staff will liaise with the course instructor and students to ensure that their work meets the marketing objectives that your company set out to achieve around the development and/or launch of a new product or service.


Project Examples include, but are not limited to:

· Conducting an analysis of your current marketing strategies and tactics

· Preparing a B2B marketing plan for your business

· Developing a Value Proposition for your company/brand

· Analyzing your sales by customer segment to identify key opportunities for future growth

· A review and analysis of your current customer management practices